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Exterminating the Competition at ad:tech London 2014

Press Releases   •   Oct 28, 2014 14:54 GMT

The Performance Marketing Network successfully completed their first exhibition at ad:tech London (21-22nd October) last week and caused quite a stir at the event through their effervescent and innovative marketing approach and engagement techniques.

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How Semantic Intelligence can help your bottom line!

News   •   Oct 22, 2014 09:39 BST

Affective Logic are excited to announce the official launch of their dynamic marketing and media management system, Affect, at the 10th ad:tech London. This unique system has been designed with you in mind; using Semantic Intelligence to enable a way of working like never before. One that helps you to manage everything from planning to collaboration and even creation of assets and workflows.

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Join Thismoment’s competition to get a chance to win a UP wearable from Jawbone!

News   •   Oct 20, 2014 11:31 BST

Do you like technology as much as we do at Thismoment? Then you will love the UP wearable from Jawbone. Visit us during ad:tech on 21-22nd October at stand M in the iMedia Marketplace and join our competition to get a chance to win one.

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ad2one appoints new commercial and sales directors

News   •   Oct 20, 2014 11:21 BST

London, October 13 2014 – ad2one, the UK’s leading digital sales house, has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director, on the back of the launch of its Premium Marketplace.

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Rebecca Garrett Media launches "Winning Moments"

Blog posts   •   Oct 17, 2014 11:23 BST

Rebecca Garrett Media is extending their consumer reach with the launch of their forward facing online magazine; Winning ★ Moments

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Do you use the CPA model for e-marketing metrics?

Blog posts   •   Oct 17, 2014 11:18 BST

One of the most widely used marketing tools that we as marketers use is email. We look at emails daily on multiple devices, be that a phone, tablet or desktop. We read emails at home, work and on the go. It is an amazingly powerful tool and is a must for marketing to the modern generation, where emails are checked on an hourly basis... at the very least.

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Do your company email signatures shed a good light on your brand?

Blog posts   •   Oct 17, 2014 10:59 BST

As part of our brand newsroom partnership with Mynewsdesk, we've offered all ad:tech exhibitors the chance to blog in our online newsroom. We sent some questions across to Henry McIntosh, Marketing Manager at Crossware Mail Signature to understand how they're helping marketers' control their brand perception today.

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Global content marketing in a multicultural world

Blog posts   •   Oct 15, 2014 12:46 BST

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014. What’s changed? The world opened up. We are all more connected than ever, and highly social. We’re demanding – we want content written for us, about us, by people who understand us.

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ad:tech London Host iomart Ranked Among Top 100 Cloud Services Providers

Press Releases   •   Oct 15, 2014 09:07 BST

Report Identifies World’s Top Cloud Computing Companies in IT Channel. UK cloud company iomart, which provides hosting for the company behind ad:tech London, has been ranked 20th among the world’s Top 100 Cloud Service Providers (CSPs).

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Turning UGC hashtag campaign into commerce - by Dan Kimball, CMO at Thismoment

Blog posts   •   Oct 14, 2014 14:10 BST

Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag bandwagon because it has the “cool factor”? And if so, does that mean that at some point the next shiny object will simply replace it? Certainly, it means there is a growing perceived value. But, how does that translate into enterprise return on investment (ROI)?

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About ad:tech London

ad:tech is the world’s largest marketing, media and technology marketplace with nine events taking place throughout the year across Europe, Asia, Australasia and North America.

ad:tech London is the only European event in this global series and provides an annual meeting point for 5,000+ of the most forward-thinking brands, agencies, media owners, technology providers and investors to learn, network, benchmark and source suppliers.

We pride ourselves on providing high quality, engaging content through the ad:tech conference, a carefully curated exhibition featuring over 150 industry players and unrivalled networking opportunities during the show and at official ad:tech social events.

It’s this scale and value proposition that make ad:tech London a key diary date for anyone looking to get ahead in marketing and media.

We have got quite a lot of experience – this year we celebrate 10 years in the game and have got some content, feature and party plans lined-up around our ‘Digital Decade’ theme that will raise the bar for industry events. Check the homepage for the latest announcements.

Address

  • ad:tech London
  • 6th Floor, Northcliffe House, 2 Derry Street
  • W8 5TT London