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Rebecca Garrett Media launches "Winning Moments"

Rebecca Garrett Media launches "Winning Moments"

Blog posts   •   Oct 17, 2014 11:23 BST

Rebecca Garrett Media is extending their consumer reach with the launch of their forward facing online magazine; Winning ★ Moments

Do you use the CPA model for e-marketing metrics?

Do you use the CPA model for e-marketing metrics?

Blog posts   •   Oct 17, 2014 11:18 BST

One of the most widely used marketing tools that we as marketers use is email. We look at emails daily on multiple devices, be that a phone, tablet or desktop. We read emails at home, work and on the go. It is an amazingly powerful tool and is a must for marketing to the modern generation, where emails are checked on an hourly basis... at the very least.

Do your company email signatures shed a good light on your brand?

Do your company email signatures shed a good light on your brand?

Blog posts   •   Oct 17, 2014 10:59 BST

As part of our brand newsroom partnership with Mynewsdesk, we've offered all ad:tech exhibitors the chance to blog in our online newsroom. We sent some questions across to Henry McIntosh, Marketing Manager at Crossware Mail Signature to understand how they're helping marketers' control their brand perception today.

Global content marketing in a multicultural world

Global content marketing in a multicultural world

Blog posts   •   Oct 15, 2014 12:46 BST

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014. What’s changed? The world opened up. We are all more connected than ever, and highly social. We’re demanding – we want content written for us, about us, by people who understand us.

Turning UGC hashtag campaign into commerce - by Dan Kimball, CMO at Thismoment

Turning UGC hashtag campaign into commerce - by Dan Kimball, CMO at Thismoment

Blog posts   •   Oct 14, 2014 14:10 BST

Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag bandwagon because it has the “cool factor”? And if so, does that mean that at some point the next shiny object will simply replace it? Certainly, it means there is a growing perceived value. But, how does that translate into enterprise return on investment (ROI)?

Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’

Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’

Blog posts   •   Oct 09, 2014 13:03 BST

Google 0 – 1 Brainlabs You may have heard that Google are removing exact match at the end of September. They’re telling us that it will give us “control with less complexity” which is really patronising for those sophisticated advertisers who have built systems and workflows around precise match types. It’s just a way of collecting more cash.

Keyword research through a prism called culture – a primer

Keyword research through a prism called culture – a primer

Blog posts   •   Oct 09, 2014 10:02 BST

When it comes to keyword research, it’s easy to fall into the trap of thinking that tools will do the job of brains. Let’s clear that out from the outset: they won’t. Tools are only as good as their handlers. Give a spanner to a monkey, it’ll find ingenious ways to use it. Give the same spanner to a dog and it goes from tool to toy. Use tools wisely.

Affiliate marketing: the guesswork of advertising abolished - Charlotte Pizer, The Performance Marketing Network

Affiliate marketing: the guesswork of advertising abolished - Charlotte Pizer, The Performance Marketing Network

Blog posts   •   Oct 08, 2014 07:48 BST

As a nation, UK consumers are indefinitely infatuated with their smart phones and mobile devices; this is becoming ever more evident with the increasingly widespread mobile internet and 3 and 4G availability.

Thoughts on digital advertising from hot tech startup BannerFlow

Thoughts on digital advertising from hot tech startup BannerFlow

Blog posts   •   Oct 07, 2014 15:26 BST

As part of our brand newsroom partnership with Mynewsdesk, we've offered all ad:tech exhibitors the chance to blog in our online newsroom. First up is Emma Cullen from BannerFlow - a hot new digital advertising startup based in Stockholm with presence in Sweden, USA, UK and Germany.

When is a brand manager not a brand manager? - Ken Valledy, CEO, Tech2Brand

When is a brand manager not a brand manager? - Ken Valledy, CEO, Tech2Brand

Blog posts   •   Sep 17, 2014 11:35 BST

Assistant Brand Manager, Brand Manager, Senior Brand Manager, Marketing Manager, Brand Director, Marketing Director – lots of titles, but who really holds the keys to the Marketing purse when it comes to new start-up tech innovation?

5 questions with...Alan Boughen, Global Search Director, Havas Media
Making things people want - John V Willshire, Smithery
Five reasons why Metro adopted a mobile first strategy

Five reasons why Metro adopted a mobile first strategy

Blog posts   •   Aug 27, 2013 09:17 BST

Bryan Scott, Marketing Communications Director at Metro, provides an invaluable insight into why London's most popular free newspaper decided to venture into the digital mobile market.

How I reached 5,000 followers

How I reached 5,000 followers

Blog posts   •   Jul 17, 2013 11:11 BST

What does it take to get to 5,000 twitter followers? Tom Albrighton, founder of ABC Copywriting and co-founder of the Professional Copywriters' Network, explains how he managed to build his network, what he thinks makes good tweets for brands as well as individuals and talks of balancing business and pleasure.

Why the brand newsroom will change PR for good

Why the brand newsroom will change PR for good

Blog posts   •   Jul 08, 2013 17:27 BST

Today the buzz in PR and marketing circles is about the “brand newsroom approach” - in which content is king and every organisation can benefit from thinking and acting more like a media company.

How Golden Wonder rubbed salt & vinegar into Walkers' wounds

How Golden Wonder rubbed salt & vinegar into Walkers' wounds

Blog posts   •   May 17, 2013 09:48 BST

Paul Sutton, Head of Social Comms at Bottle PR shared some crispy insights into Golden Wonders' recent PR activity.

Period drama: the inside story of Bodyform's viral campaign of the month

Period drama: the inside story of Bodyform's viral campaign of the month

Blog posts   •   May 01, 2013 10:14 BST

Matt Golding of Team Rubber on how Bodyform responded to a Facebook comment by unleashing a viral video sensation in just 8 days.