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Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’

Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’

Blog posts   •   Oct 09, 2014 13:03 BST

Google 0 – 1 Brainlabs You may have heard that Google are removing exact match at the end of September. They’re telling us that it will give us “control with less complexity” which is really patronising for those sophisticated advertisers who have built systems and workflows around precise match types. It’s just a way of collecting more cash.