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When is a brand manager not a brand manager? - Ken Valledy, CEO, Tech2Brand

When is a brand manager not a brand manager? - Ken Valledy, CEO, Tech2Brand

Blog posts   •   Sep 17, 2014 11:35 BST

Assistant Brand Manager, Brand Manager, Senior Brand Manager, Marketing Manager, Brand Director, Marketing Director – lots of titles, but who really holds the keys to the Marketing purse when it comes to new start-up tech innovation?

ad:tech & Unilever in Start-up Sustainability Hack

ad:tech & Unilever in Start-up Sustainability Hack

Press Releases   •   Sep 16, 2014 07:31 BST

London/Rotterdam, 15 September 2014. Startups with a penchant for sustainability are invited to participate in a specially arranged hackathon at ad:tech London for a chance to impress and partner with Unilever.

ad:tech: London launches Start-up competition for a final place at The Next Big Thing

ad:tech: London launches Start-up competition for a final place at The Next Big Thing

News   •   Sep 10, 2014 08:45 BST

Opportunity for an ad tech start up to win a stand and pitch slot to senior industry experts, with support from Unilever, Collider, tech2brand (t2b) and Tech London Advocates.

Unilever targets tech start-up talent with ad:tech London partnership

Unilever targets tech start-up talent with ad:tech London partnership

Press Releases   •   Jul 09, 2014 08:43 BST

London/Rotterdam, July 9nd 2014. Innovative marketing and media tech start-ups will pitch to panel of leading brand, agency and VC decision makers for the chance to be crowned The Next Big Thing at ad:tech London after Unilever agreed to partner the initiative and the trade show’s Future Media & Technology Summit.

American Express, Virgin Media marketing leaders join ad:tech London line-up

American Express, Virgin Media marketing leaders join ad:tech London line-up

Press Releases   •   Jun 10, 2014 07:42 BST

Stacy Gratz, American Express’ VP, International Digital Partnerships & Social Media Strategy and Ellie Tory, Virgin Media’s Head of Advertising & Sponsorship are the latest speakers to confirm for ad:tech London on 21-22 October.

Ryanair, Pepsi, Mondelez leaders to headline ad:tech London’s ‘Digital Decade’

Ryanair, Pepsi, Mondelez leaders to headline ad:tech London’s ‘Digital Decade’

Press Releases   •   May 20, 2014 07:57 BST

New Ryanair CMO Kenny Jacobs will give his first UK keynote since joining the budget airline at ad:tech London on 21-22 October in a speaker line-up that features contributions from Mondelez VP Global Media Bonin Bough and Pepsi India CEO & Chairman ‘Shiv’ Shivakumar.

Marketers must ‘re-think comms-led brand building’

Marketers must ‘re-think comms-led brand building’

Press Releases   •   Apr 10, 2014 10:06 BST

Marketers must re-discover the essence of their brands and reduce their reliance on traditional advertising or risk becoming irrelevant, according to Omaid Hiwaizi, Geometry Global’s Chief Strategy Officer.

Pingtree mark ad:tech with charity cash

Pingtree mark ad:tech with charity cash

News   •   Sep 11, 2013 16:38 BST

Three charities are in line to share £1,000 if Pingtree gets 1,000 ‘likes’ on its Facebook page during the two days of ad:tech.

Digital Marketing Expert Eder Holguin Launches Ideal Media

Digital Marketing Expert Eder Holguin Launches Ideal Media

Press Releases   •   Sep 10, 2013 10:01 BST

Ideal Media, an innovative content discovery platform founded by digital marketing expert Eder Holguin, will be launching on September 9th, 2013. Ideal Media, with offices in New York and London, has also announced expansion plans into the Brazil market.

New Statesman adopts Respond’s customisable native ad formats to enhance ad effectiveness and user experience

New Statesman adopts Respond’s customisable native ad formats to enhance ad effectiveness and user experience

Press Releases   •   Sep 10, 2013 08:31 BST

New Statesman Respond Native Ad Placements CiscoProgressive Media International’s flagship title, New Statesman, is implementing a new non-interruptive and in-content alternative to standard ad formats across its website, newstatesman.com. The formats from ad platform Respond integrate advertisements natively into digital content without compromising consumers’ content experience.

Why your customer is your best marketer: Crimson Hexagon reveals how to use social media sentiment to make better business decisions: ad:tech 2013

Why your customer is your best marketer: Crimson Hexagon reveals how to use social media sentiment to make better business decisions: ad:tech 2013

Press Releases   •   Sep 10, 2013 07:42 BST

Crimson Hexagon demonstrates social media intelligence software at Stand 411.

Justin Cooke to launch new disruptive business at ad:tech

Justin Cooke to launch new disruptive business at ad:tech

Press Releases   •   Sep 09, 2013 08:37 BST

Ex-Burberry and Topshop marketer Justin Cooke is a late addition to the ad:tech London programme this week and will reveal his plans for new start-up agency Innovate7 in the show’s dedicated Multichannel Summit.

Black Magic Media teams up with Yahoo and Pricegrabber to launch new contextual and display advertising platform at ad:tech London 2013

Black Magic Media teams up with Yahoo and Pricegrabber to launch new contextual and display advertising platform at ad:tech London 2013

News   •   Sep 09, 2013 08:03 BST

ClickDynamics, powered by Yahoo! and Pricegrabber and launching at this year’s ad:tech, is set to provide publishers with a lucrative and immediate revenue stream for their existing content. Here Craig Stapley, partner at internet monetization experts Black Magic Media, explains what makes this new contextual and display advertising platform so special.

Visit 1 Stop Data at ad:tech and win two VIP tickets to Wembley for the World Cup Qualifiers

Visit 1 Stop Data at ad:tech and win two VIP tickets to Wembley for the World Cup Qualifiers

News   •   Sep 05, 2013 12:11 BST

Visit 1 Stop Data at ad:tech 2013 in London’s Olympia Exhibition Hall on the 11th or 12th September and you could be watching as England take on Montenegro or Poland to qualify for the 2014 FIFA World Cup.

Havas, Group M, Google leaders to tackle future of industry in ad:tech debate

Havas, Group M, Google leaders to tackle future of industry in ad:tech debate

Press Releases   •   Sep 04, 2013 10:44 BST

A year of intense agency consolidation and shifting media spend is the topic of a free closing keynote panel debate at ad:tech London on 12 September.

Is Apple finally adding ratings into ranking factors?

Is Apple finally adding ratings into ranking factors?

News   •   Sep 03, 2013 12:27 BST

For the first time, it appears that Apple has incorporated app ratings into their App Store Top Charts rankings. While this isn't an entirely unexpected development, it’s definitely a new change - one that we caught because we are constantly monitoring App Store positioning and visibility.

5 questions with...Alan Boughen, Global Search Director, Havas Media
British Gas, BBC Worldwide join ad:tech headline programme

British Gas, BBC Worldwide join ad:tech headline programme

Press Releases   •   Aug 29, 2013 10:33 BST

Digital marketing and media show ad:tech London has announced three new keynote speakers for the free-to-attend headline programme at the event on 11-12 September.

Making things people want - John V Willshire, Smithery
Five reasons why Metro adopted a mobile first strategy

Five reasons why Metro adopted a mobile first strategy

Blog posts   •   Aug 27, 2013 09:17 BST

Bryan Scott, Marketing Communications Director at Metro, provides an invaluable insight into why London's most popular free newspaper decided to venture into the digital mobile market.