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5 questions with... Lars Silberbauer, Global Social Media Director, LEGO
Heineken to toast smart beer at ad:tech London

Heineken to toast smart beer at ad:tech London

News   •   Aug 19, 2013 10:32 BST

With key challenges in product innovation to move away from PR stunts and offer real value in customer experience, Heineken and Tribal DDB have collaborated to produce the "world's first interactive beer bottle", but to what extent is this just a gimmick?

Heineken, Unilever, McDonald’s to reveal digital marketing priorities at ad:tech London

Heineken, Unilever, McDonald’s to reveal digital marketing priorities at ad:tech London

Press Releases   •   Aug 15, 2013 14:41 BST

Heineken, Unilever, Bacardi, Ford, Kellogg’s, McDonald’s, Lego, BT, easyJet, Tesco and Boots are among more than 30 top brands confirmed to unveil their digital agendas at ad:tech London on 11-12 September.

How I reached 5,000 followers

How I reached 5,000 followers

Blog posts   •   Jul 17, 2013 11:11 BST

What does it take to get to 5,000 twitter followers? Tom Albrighton, founder of ABC Copywriting and co-founder of the Professional Copywriters' Network, explains how he managed to build his network, what he thinks makes good tweets for brands as well as individuals and talks of balancing business and pleasure.

Why the brand newsroom will change PR for good

Why the brand newsroom will change PR for good

Blog posts   •   Jul 08, 2013 17:27 BST

Today the buzz in PR and marketing circles is about the “brand newsroom approach” - in which content is king and every organisation can benefit from thinking and acting more like a media company.

FMCG and fashion elite to join ad:tech London keynote line up

FMCG and fashion elite to join ad:tech London keynote line up

Press Releases   •   Jun 13, 2013 10:20 BST

Unilever Global SVP Media Luis Di Como, iconic British fashion designer Ozwald Boateng OBE, WPP Digital Chief Executive Mark Read and AKQA Co-Founder James Hilton are among the first headline speakers to be announced for ad:tech London on 11-12 September.

How Golden Wonder rubbed salt & vinegar into Walkers' wounds

How Golden Wonder rubbed salt & vinegar into Walkers' wounds

Blog posts   •   May 17, 2013 09:48 BST

Paul Sutton, Head of Social Comms at Bottle PR shared some crispy insights into Golden Wonders' recent PR activity.

Period drama: the inside story of Bodyform's viral campaign of the month

Period drama: the inside story of Bodyform's viral campaign of the month

Blog posts   •   May 01, 2013 10:14 BST

Matt Golding of Team Rubber on how Bodyform responded to a Facebook comment by unleashing a viral video sensation in just 8 days.

35% of global newsrooms contain out of date information

35% of global newsrooms contain out of date information

Press Releases   •   Feb 01, 2013 10:00 GMT

Mynewsdesk benchmark study of the world's top 100 brands finds them failing to provide influencers with what they need