News • Aug 19, 2013 10:32 BST
With key challenges in product innovation to move away from PR stunts and offer real value in customer experience, Heineken and Tribal DDB have collaborated to produce the "world's first interactive beer bottle", but to what extent is this just a gimmick?
Press Releases • Aug 15, 2013 14:41 BST
Heineken, Unilever, Bacardi, Ford, Kellogg’s, McDonald’s, Lego, BT, easyJet, Tesco and Boots are among more than 30 top brands confirmed to unveil their digital agendas at ad:tech London on 11-12 September.
Blog posts • Jul 17, 2013 11:11 BST
What does it take to get to 5,000 twitter followers? Tom Albrighton, founder of ABC Copywriting and co-founder of the Professional Copywriters' Network, explains how he managed to build his network, what he thinks makes good tweets for brands as well as individuals and talks of balancing business and pleasure.
Press Releases • Jun 13, 2013 10:20 BST
Unilever Global SVP Media Luis Di Como, iconic British fashion designer Ozwald Boateng OBE, WPP Digital Chief Executive Mark Read and AKQA Co-Founder James Hilton are among the first headline speakers to be announced for ad:tech London on 11-12 September.
Blog posts • May 17, 2013 09:48 BST
Paul Sutton, Head of Social Comms at Bottle PR shared some crispy insights into Golden Wonders' recent PR activity.
Blog posts • May 01, 2013 10:14 BST
Matt Golding of Team Rubber on how Bodyform responded to a Facebook comment by unleashing a viral video sensation in just 8 days.
Press Releases • Feb 01, 2013 10:00 GMT
Mynewsdesk benchmark study of the world's top 100 brands finds them failing to provide influencers with what they need