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Tag / adtech london

Exterminating the Competition at ad:tech London 2014

Exterminating the Competition at ad:tech London 2014

Press Releases   •   Oct 28, 2014 14:54 GMT

The Performance Marketing Network successfully completed their first exhibition at ad:tech London (21-22nd October) last week and caused quite a stir at the event through their effervescent and innovative marketing approach and engagement techniques.

How Semantic Intelligence can help your bottom line!

How Semantic Intelligence can help your bottom line!

News   •   Oct 22, 2014 09:39 BST

Affective Logic are excited to announce the official launch of their dynamic marketing and media management system, Affect, at the 10th ad:tech London. This unique system has been designed with you in mind; using Semantic Intelligence to enable a way of working like never before. One that helps you to manage everything from planning to collaboration and even creation of assets and workflows.

Global content marketing in a multicultural world

Global content marketing in a multicultural world

Blog posts   •   Oct 15, 2014 12:46 BST

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014. What’s changed? The world opened up. We are all more connected than ever, and highly social. We’re demanding – we want content written for us, about us, by people who understand us.

ad:tech London Host iomart Ranked Among Top 100 Cloud Services Providers

ad:tech London Host iomart Ranked Among Top 100 Cloud Services Providers

Press Releases   •   Oct 15, 2014 09:07 BST

Report Identifies World’s Top Cloud Computing Companies in IT Channel. UK cloud company iomart, which provides hosting for the company behind ad:tech London, has been ranked 20th among the world’s Top 100 Cloud Service Providers (CSPs).

Turning UGC hashtag campaign into commerce - by Dan Kimball, CMO at Thismoment

Turning UGC hashtag campaign into commerce - by Dan Kimball, CMO at Thismoment

Blog posts   •   Oct 14, 2014 14:10 BST

Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag bandwagon because it has the “cool factor”? And if so, does that mean that at some point the next shiny object will simply replace it? Certainly, it means there is a growing perceived value. But, how does that translate into enterprise return on investment (ROI)?

CAKE for Advertisers: New Product Empowers Marketers with Data-driven Insights to Track, Attribute and Optimize Digital Spend in Real-time

CAKE for Advertisers: New Product Empowers Marketers with Data-driven Insights to Track, Attribute and Optimize Digital Spend in Real-time

Press Releases   •   Oct 14, 2014 09:04 BST

CAKE Launches Multi-channel SaaS Solution Based on World-class Tracking Technology.

Branded Mini-Games Takes HTML5 AdverGames to the next level at ad:tech London

Branded Mini-Games Takes HTML5 AdverGames to the next level at ad:tech London

News   •   Oct 13, 2014 15:24 BST

Show delegates given opportunity to win new iPhone 6 in daily HTML5 mini-games contest. Branded Mini-Games today confirmed its attendance at ad:tech London, where it will be demonstrating its easy to set up, build once - run anywhere HTML 5 advergames. During the two day conference it will also be offering delegates the chance to win an iPhone 6 and other mini prizes on its stand [Stand 462].

TBS working with Channel 4’s “Don’t Stop The Music” initiative hosted by celebrated musician James Rhodes

TBS working with Channel 4’s “Don’t Stop The Music” initiative hosted by celebrated musician James Rhodes

News   •   Oct 13, 2014 13:15 BST

"Don't Stop The Music" is a new documentary series produced by Fresh One for Channel 4 airing early September 2014. The Programme will follow James Rhodes, world-renowned international pianist, in his attempts to create a nationwide campaign to improve music education in the UK, and this initiative is being supported by TBS at ad:tech London.

Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’

Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’

Blog posts   •   Oct 09, 2014 13:03 BST

Google 0 – 1 Brainlabs You may have heard that Google are removing exact match at the end of September. They’re telling us that it will give us “control with less complexity” which is really patronising for those sophisticated advertisers who have built systems and workflows around precise match types. It’s just a way of collecting more cash.

Keyword research through a prism called culture – a primer

Keyword research through a prism called culture – a primer

Blog posts   •   Oct 09, 2014 10:02 BST

When it comes to keyword research, it’s easy to fall into the trap of thinking that tools will do the job of brains. Let’s clear that out from the outset: they won’t. Tools are only as good as their handlers. Give a spanner to a monkey, it’ll find ingenious ways to use it. Give the same spanner to a dog and it goes from tool to toy. Use tools wisely.

ad2one launches premium marketplace

ad2one launches premium marketplace

Press Releases   •   Oct 09, 2014 08:22 BST

Premium inventory from ad2one’s exclusive selection of market-leading premium brands now available programmatically.

The Performance Marketing Network: Personalised Affiliate Marketing Pioneer

The Performance Marketing Network: Personalised Affiliate Marketing Pioneer

Press Releases   •   Oct 08, 2014 09:48 BST

Fresh, innovative and new; The Performance Marketing Network is set to deliver its first exhibition at ad:tech London on the 21-22nd October, joining the ranks of industry moguls; Teradata, eGentic and many others in a bid to source and acquire an array of new clients and to further expand their reach.

Affiliate marketing: the guesswork of advertising abolished - Charlotte Pizer, The Performance Marketing Network

Affiliate marketing: the guesswork of advertising abolished - Charlotte Pizer, The Performance Marketing Network

Blog posts   •   Oct 08, 2014 07:48 BST

As a nation, UK consumers are indefinitely infatuated with their smart phones and mobile devices; this is becoming ever more evident with the increasingly widespread mobile internet and 3 and 4G availability.

Thoughts on digital advertising from hot tech startup BannerFlow

Thoughts on digital advertising from hot tech startup BannerFlow

Blog posts   •   Oct 07, 2014 15:26 BST

As part of our brand newsroom partnership with Mynewsdesk, we've offered all ad:tech exhibitors the chance to blog in our online newsroom. First up is Emma Cullen from BannerFlow - a hot new digital advertising startup based in Stockholm with presence in Sweden, USA, UK and Germany.

Mynewsdesk builds online newsroom to celebrate ad:tech’s 10 year anniversary

Mynewsdesk builds online newsroom to celebrate ad:tech’s 10 year anniversary

News   •   Oct 02, 2014 12:07 BST

Mynewsdesk, the world’s leading provider of online newsroom technology, builds event newsroom for ad:tech London, the largest interactive advertising and technology exhibition and conference, ahead of their 10th anniversary conference which will take place on the 21st and 22nd October in Olympia, London.

When is a brand manager not a brand manager? - Ken Valledy, CEO, Tech2Brand

When is a brand manager not a brand manager? - Ken Valledy, CEO, Tech2Brand

Blog posts   •   Sep 17, 2014 11:35 BST

Assistant Brand Manager, Brand Manager, Senior Brand Manager, Marketing Manager, Brand Director, Marketing Director – lots of titles, but who really holds the keys to the Marketing purse when it comes to new start-up tech innovation?

ad:tech & Unilever in Start-up Sustainability Hack

ad:tech & Unilever in Start-up Sustainability Hack

Press Releases   •   Sep 16, 2014 07:31 BST

London/Rotterdam, 15 September 2014. Startups with a penchant for sustainability are invited to participate in a specially arranged hackathon at ad:tech London for a chance to impress and partner with Unilever.

ad:tech: London launches Start-up competition for a final place at The Next Big Thing

ad:tech: London launches Start-up competition for a final place at The Next Big Thing

News   •   Sep 10, 2014 08:45 BST

Opportunity for an ad tech start up to win a stand and pitch slot to senior industry experts, with support from Unilever, Collider, tech2brand (t2b) and Tech London Advocates.

Unilever targets tech start-up talent with ad:tech London partnership

Unilever targets tech start-up talent with ad:tech London partnership

Press Releases   •   Jul 09, 2014 08:43 BST

London/Rotterdam, July 9nd 2014. Innovative marketing and media tech start-ups will pitch to panel of leading brand, agency and VC decision makers for the chance to be crowned The Next Big Thing at ad:tech London after Unilever agreed to partner the initiative and the trade show’s Future Media & Technology Summit.

American Express, Virgin Media marketing leaders join ad:tech London line-up

American Express, Virgin Media marketing leaders join ad:tech London line-up

Press Releases   •   Jun 10, 2014 07:42 BST

Stacy Gratz, American Express’ VP, International Digital Partnerships & Social Media Strategy and Ellie Tory, Virgin Media’s Head of Advertising & Sponsorship are the latest speakers to confirm for ad:tech London on 21-22 October.