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Tag / glow-in-the-dark-bottles

Heineken to toast smart beer at ad:tech London

Heineken to toast smart beer at ad:tech London

News   •   Aug 19, 2013 10:32 BST

With key challenges in product innovation to move away from PR stunts and offer real value in customer experience, Heineken and Tribal DDB have collaborated to produce the "world's first interactive beer bottle", but to what extent is this just a gimmick?