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New Statesman adopts Respond’s customisable native ad formats to enhance ad effectiveness and user experience

New Statesman adopts Respond’s customisable native ad formats to enhance ad effectiveness and user experience

Press Releases   •   Sep 10, 2013 08:31 BST

New Statesman Respond Native Ad Placements CiscoProgressive Media International’s flagship title, New Statesman, is implementing a new non-interruptive and in-content alternative to standard ad formats across its website, newstatesman.com. The formats from ad platform Respond integrate advertisements natively into digital content without compromising consumers’ content experience.