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Marketers must ‘re-think comms-led brand building’

Marketers must ‘re-think comms-led brand building’

Press releases   •   Apr 10, 2014 10:06 BST

Marketers must re-discover the essence of their brands and reduce their reliance on traditional advertising or risk becoming irrelevant, according to Omaid Hiwaizi, Geometry Global’s Chief Strategy Officer.

Is Apple finally adding ratings into ranking factors?

Is Apple finally adding ratings into ranking factors?

News   •   Sep 03, 2013 12:27 BST

For the first time, it appears that Apple has incorporated app ratings into their App Store Top Charts rankings. While this isn't an entirely unexpected development, it’s definitely a new change - one that we caught because we are constantly monitoring App Store positioning and visibility.