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Tag / paul smailes

Justin Cooke to launch new disruptive business at ad:tech

Justin Cooke to launch new disruptive business at ad:tech

Press Releases   •   Sep 09, 2013 08:37 BST

Ex-Burberry and Topshop marketer Justin Cooke is a late addition to the ad:tech London programme this week and will reveal his plans for new start-up agency Innovate7 in the show’s dedicated Multichannel Summit.

Heineken to toast smart beer at ad:tech London

Heineken to toast smart beer at ad:tech London

News   •   Aug 19, 2013 10:32 BST

With key challenges in product innovation to move away from PR stunts and offer real value in customer experience, Heineken and Tribal DDB have collaborated to produce the "world's first interactive beer bottle", but to what extent is this just a gimmick?

Heineken, Unilever, McDonald’s to reveal digital marketing priorities at ad:tech London

Heineken, Unilever, McDonald’s to reveal digital marketing priorities at ad:tech London

Press Releases   •   Aug 15, 2013 14:41 BST

Heineken, Unilever, Bacardi, Ford, Kellogg’s, McDonald’s, Lego, BT, easyJet, Tesco and Boots are among more than 30 top brands confirmed to unveil their digital agendas at ad:tech London on 11-12 September.