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ad:tech: London launches Start-up competition for a final place at The Next Big Thing

News   •   Sep 10, 2014 08:45 BST

Opportunity for an ad tech start up to win a stand and pitch slot to senior industry experts, with support from Unilever, Collider, tech2brand (t2b) and Tech London Advocates.

ad:tech London is offering an innovative marketing and media tech start-up a stand at its show and the opportunity to pitch to a panel of leading brand, agency and VC decision makers for the chance to be crowned “The Next Big Thing” at ad:tech London as well as win a chance to pitch for a place on the Collider accelerator programme.

In association with Tech London Advocates, London’s private sector led tech advocacy group and tech2brand (t2b) specialists in connecting start-up tech to brands, any start up in the ad tech field can apply for the final place in this year’s “The Next Big Thing” pitch event to be held on October 21st.  The event will feature start-ups from accelerators and incubators including Collider, The Bakery, Microsoft Ventures, Techstars, BBC Labs and Seedcamp, and a final slot is being made available for an ‘independent’ start-up to ensure the very best of the ad:tech London scene will be on display at the show during the end of the October.

Starts ups that already have a product or service aimed at the marketing, advertising and media sectors can apply by completing the form by September 22nd, on September 29th ten lucky start-ups will be invited to an exclusive Tech London Advocates pitch camp training day to take place in early October with the winning company being announced at the event following presentations in front of a judging panel of investors and senior ad tech experts.

‘This is a unique opportunity for a start-up that has an innovative ad tech product or solution to pit their wits against the others that our other partners have selected’ commented James Drake Brockman, Head of EMEA & India, Digital Marketing Division at dmg :: events. ‘Offering them stand space and the chance to meet with adtech London’s audience of over 6,000 brands, agencies and media owners, will give these promising start ups the exposure that will take them to the next level.”

‘We are delighted to be offering a chance to pitch for a place on our next programme as part of this prize’ commented Rose Lewis, Co-founder at Collider ‘London is such a vibrant place for all things ad tech and we are sure that this competition will unearth a new start start-up that we look forward to supporting.’

‘Tech London Advocates is very pleased to be part of this important ad-tech initiative’ commented Russ Shaw, Founder of Tech London Advocates. ‘A key aim of Tech London Advocates is to support start-ups in the tech ecosystem and help them get airborne. Our support of ad-tech: London is a perfect way for our advocacy group to do just that”.

‘'Innovative companies that want to work with big brands, need showcase opportunities like this’ commented Ken Valledy CEO, t2b ‘I am really excited to be able to help these companies make the most of this great chance.’

For further information please contact marcduke@btconnect.com

About ad:tech

ad:tech London is the UK edition the world’s largest series of digital marketing events. It is a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry debate and initiatives.

ad:tech’s ten global events deliver top level strategic insight through keynote speakers, topic-driven panels and campaign case studies. ad:tech provides an environment for marketing and media professionals to explore the latest innovative products and services through a market-leading exhibition.

This combination of education, insight, discovery, networking and business development provides visitors with the tools needed to compete effectively in the fast-paced business of marketing and media.

About Collider

Collider is a B2Brand accelerator dedicated to startups which help brands understand and engage with customers. By mobilising a pot of cash and a crack team of mentors, we're able to help our companies grow from startups to businesses, from cash burning to revenue earning, putting them on the road from MVP to IPO.

About Tech London Advocates

Tech London Advocates is a private sector led coalition of over 900 expert individuals from the tech sector and broader community who have committed to championing London’s potential as a world-class hub for tech and digital businesses. It strives to support London's tech start-ups and high-growth businesses in finding new investment, new talent and continued success.

Tech London Advocates is an independent organization, sponsored by City of London Corporation, KPMG, Penningtons Manches, techUK, Russell Reynolds Associates and the London First Legacy Fund.

About tech2brand

't2b' (tech2brand) connects 'brands' with new start-up 'tech' innovation creating a winning formula for both.  T2b has worked with starts ups with innovations in the fashion, automotive and brewing industries. 

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