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Black Magic Media teams up with Yahoo and Pricegrabber to launch new contextual and display advertising platform at ad:tech London 2013

News   •   Sep 09, 2013 08:03 BST

ClickDynamics is a new platform that enables publishers to monetise all content and display inventory with relevant cost per click (CPC) campaigns, delivering immediate returns. As well as providing access to more than 33,000 advertisers through Yahoo, we work with Pricegrabber on a one-click model to provide access to in excess of 35 million products from 13,000 merchants. This enables us to offer publishers and their audiences huge levels of relevancy and coverage.
 
We developed Content2Search Technology specifically to underpin this platform. Using new language processing technology, it automatically scans pages to detect high value words and pairs specific keywords on the page with bespoke relevant advertisers. Publishers are given access to the highest bidding advertisers for every keyword displayed, ensuring they earn more from their content.
 
When the user rolls over the text, an advert will appear displaying links or products. As soon as the user moves away from the word, the advert disappears. A click on an advert takes the user to a Search Engine Results Page (SERP), listing more relevant advertisers. The advert and SERP are fully customisable to seamlessly integrate with the website’s look and feel. Once the required widget or code has been added, any new page created will automatically be included into the engine and adverts will appear.
 
We’ve specifically developed ClickDynamics to be simple, quick to use and deliver an additional lucrative revenue stream for our customers, whilst providing a useful and non-intrusive service for the user. We operate on a 48-hour approval basis and can quickly set up, using cut and paste Java Script, xml or Wordpress Plugin. ClickDynamics provides full online reporting, enabling publishers to track clicks in real-time and by channel as well as revenues on a daily basis. Our customers don’t even need to raise an invoice, the system is self-billing, with payments made in just 45 days month end.
 
And if that wasn’t enough, we are offering any publisher that signs up at the event 100% revenue for the first three months! Come and see us at stand 221 to find out more and see ClickDynamics in action.

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