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Branded Mini-Games Takes HTML5 AdverGames to the next level at ad:tech London

News   •   Oct 13, 2014 15:24 BST

Branded Mini-Games today confirmed its attendance at ad:tech London, where it will be demonstrating its easy to set up, build once - run anywhere HTML 5 advergames. During the two day conference it will also be offering delegates the chance to win an iPhone 6 and other mini prizes on its stand [Stand 462].

Branded Mini-games has a selection of short advergames that enables brands to offer a gamified marketing and advertising experience to new and existing customers within one week! Created in HTML5 they are fully customisable and are multi-platform compatible – running on PC and mobile or within an app. In addition each game is packed with powerful social features for viral sharing and competition.

Gamification of marketing campaigns are more effective than typical rich media adverts – 79.8% of recipients complete a mini-game that has been delivered to them, this compares to only 25% of video ad’s being watched from start to finish.  37.6% of recipients complete a call to action on a mini game compared to just 2.6% clicking through from a video ad. More importantly 54% of players voluntarily provide their personal information after playing the mini game adverts, which enable brands to effectively target future promotions.

Each day at ad:tech, attendees can see the results of completed advergame projects, see the range of pre-built games available from Branded Mini-Games and take part in an on stand advergame contest - culminating in the delegate at the top of the leader board walking away with a brand new iPhone 6.

To learn more about Branded Mini-Games visit the official website at http://www.brandedminigames.com.

ABOUT Branded Mini-Games and parent company M-BIZ Global

Branded Mini-Games is a product of M-BIZ Global a leading provider of mobile game solutions. Since 2005 it has enabled companies in the mobile gaming industry to expand their customer base and increase their conversions through end-to-end services and strong value propositions. Other M-BIZ products include Pocket Arena, an SDK that adds social functions to any mobile game, and embedding solutions that are available for both Smartphones and feature phones. M-BIZ Global maintains headquarters in Luzern, Switzerland. For more information on M-BIZ Global, please visit http://www.mbizglobal.net.

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