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ad:tech & Unilever in Start-up Sustainability Hack

Press Release   •   Sep 16, 2014 07:31 BST

London/Rotterdam, 15 September 2014. Startups with a penchant for sustainability are invited to participate in a specially arranged hackathon at ad:tech London for a chance to impress and partner with Unilever.

As the headline sponsor of ad:tech London Future Media & Technology Summit, Unilever is set to engage with startups across the conference in a variety of initiatives including the hack. The Unilever Foundry Sustainability hackathon brief reads:

In a data driven, always-on world, how can we bring the idea of Sustainable Living to life in a way that’s interesting and relevant to everyday living? What is the role of data to enable this and how can we influence daily habits through data so that people want to live more sustainably?

Established startups are invited to join and tap into Unilever’s knowledge will run as part of the ad:tech London on 21-22nd October, expertise and data sources that will be made available exclusively to participants. Company marketing, sustainability, IT and consumer research experts will be on-hand during the conference to provide one-on-one mentorship and advice for startups during the event.

Winners may be invited to participate in a paid pilot with Unilever, with US$50,000 made available to help develop and test their idea. One winner will also walk away from the event with £5,000 ($8,000) in prize money.

Unilever ambitions range from reducing the environmental footprint of our daily shower, through to tackling the waste from sachets sold in developing & emerging countries such as India.

Marc Mathieu, SVP Global Marketing comments: “Startups are pioneering the future and offer new, innovative ways to connect with consumers. In a data-driven world, we need a network of partners who can help to source, distil and share this data with people in a way that enables them to make small behaviour changes that results in a more sustainable future.

“Separately, innovative marketing and media tech startups will pitch to a panel of leading brand, agency and Venture Capital decision makers for the chance to be crowned The Next Big Thing at ad:tech London after Unilever agreed to partner the initiative and the trade show’s Future Media & Technology Summit.

In this new move, Unilever becomes the first consumer brand to partner the conference and exhibition which this year celebrates its 10th birthday with a ‘Digital Decade: Past, Present, Future theme’. The partnership underlines Unilever’s commitment to innovation through collaborating with start-ups.

ENDS

For more information, please contact:

Adam Fisher, Unilever Corporate Media Relations on +44 (0)207 822 5082 or adam.fisher@unilever.com


About The Unilever Foundry

The Unilever Foundry (www.unilever.com/foundry) provides a single entry-point for innovative start-ups seeking to partner with Unilever, enabling the company’s global brands to experiment with and pilot new technologies more efficiently, effectively and speedily. It provides start-ups and entrepreneurs the opportunity to develop and work on global projects, access mentoring from marketing professionals, and tap into funding through Unilever Ventures. Start-ups are invited to apply to be part of the Unilever Foundry through visiting http://foundry.unilever.com/projects/.

More details on Unilever’s Sustainable Living Plan can be found here: 

http://www.unilever.com/sustainable-living-2014/

About ad:tech

ad:tech London is the UK edition the world’s largest series of digital marketing events. It is a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry debate and initiatives.

ad:tech’s ten global events deliver top level strategic insight through keynote speakers, topic-driven panels and campaign case studies. ad:tech provides an environment for marketing and media professionals to explore the latest innovative products and services through a market-leading exhibition.

This combination of education, insight, discovery, networking and business development provides visitors with the tools needed to compete effectively in the fast-paced business of marketing and media.

For more information, please contact:

Lewis Richardson, Marketing Executive on +44(0)203 615 0238

About ad:tech

ad:tech London is the only European event in this global series and provides an annual meeting point for 5,000+ of the most forward-thinking brands, agencies, media owners, technology providers and investors to learn, network, benchmark and source suppliers.


We pride ourselves on providing high quality, engaging content through the ad:tech conference, a carefully curated exhibition featuring over 150 industry players and unrivalled networking opportunities during the show and at official ad:tech social events.

It’s this scale and value proposition that make ad:tech London a key diary date for anyone looking to get ahead in marketing and media.

We have got quite a lot of experience – this year we celebrate 10 years in the game and have got some content, feature and party plans lined-up around our ‘Digital Decade’ theme that will raise the bar for industry events. Check the homepage for the latest announcements.

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