Ideal Media, an innovative content discovery platform founded by digital marketing expert Eder Holguin, will be launching on September 9th, 2013. Ideal Media, with offices in New York and London, has also announced expansion plans into the Brazil market.
Ideal Media will offer advertisers the opportunity to amplify relevant stories, ads or favorable press throughout its premium publisher network.
Ideal Media publishers have the opportunity to monetise their site by incorporating sleek, non-intrusive native ads onto their web properties.
Ideal Media's biggest selling points are customised solutions, coupled with free one-on-one consulting. Ideal Media's advertising experts create fresh, original content, tailored to each advertiser's individual needs. This content is then turned around and promoted via the Ideal Media platform. "Marketers have invested heavily in content creation, but aren't attracting and engaging their audiences at the levels they would like," said Eder Holguin, Founder and CEO of Ideal Media.
"Although most marketers are aware that "build it and they will come" does not work as a content promotion strategy, there is still an over-reliance on search engine optimization and social media shares to distribute content. This essentially puts the success of a branded content campaign at the mercy of third parties. What's more, such marketing methods may only attract audiences for a short time, even though the branded content remains valuable. The Ideal Media platform takes the guess work out of content marketing by proactively seeding opportunities for consumers to access brands' content across multiple digital channels. This guarantees targeted, responsive audiences for branded content as well as maintaining its visibility, which optimizes its value."
The platform will work on any medium (web, mobile, tablet, social media, etc) and also incorporate a highly targeted channel strategy (automobiles, sports, tech, health, women’s, etc).
About Eder Holguin
Eder Holguin, who has a lengthy resume in the Online Marketing Industry, served as CRO at Virtual Fan Network, a Digital Sports Marketing Platform involved in the evolution of Sports Marketing as well as CRO at Integrate. Eder has been a serial entrepreneur, founding many companies including OnDemand Research and Iron Traffic. Eder has been nominated as one of 2013’s 40 Under 40 Rising Stars by the Hispanic Coalition of NY as well as featured as a Trendsetter by Latin Trends Magazine.
About Ideal Media
Ideal Media is a content discovery platform that attracts responsive audiences, engages them with unique content and amplifies messages through our interactive channels; allowing advertisers to speak directly to their target market.
Eder will be speaking at ad:tech London on September 11th, in correspondence with the launch.
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About ad:tech London
Eder Holguin, Chief Executive Officer of Ideal Media will be presenting Content Marketing Rules for Success at ad:tech London on Wednesday, 11th September 2013 in the National Hall, Olympia, Hammersmith Road, London W14 8UX.
Now in its ninth year, ad:tech London is a conference and free exhibition which includes over 70 educational seminars and over 150 exhibitors. ad:tech is a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives. To attend, register at http://www.ad-techlondon.co.uk/visitor_newreg.aspx
About Ideal Media (www.idealmedia.com)
Ideal Media is a content discovery platform that enables brands to attract and engage new users using a range of digital channels and customized native ad units. Ideal Media specializes in mobile, contextual, social, display and video campaigns.
Ideal Media has offices in New York, USA and London, UK.
ad:tech is an interactive advertising and technology conference and exhibition - a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.
Ten annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help implement new knowledge and ideas. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing world.