The Performance Marketing Network successfully completed their first exhibition at ad:tech London (21-22nd October) last week and caused quite a stir at the event through their effervescent and innovative marketing approach and engagement techniques.
The Performance Marketing Network (TPMN) delivered the most engaging, talked about, and photographed stand amongst the entirety of the exhibition hall; largely due to the clever and unexpected attendance of their Dalek team member. Dalek is employed by the network as their Fraud Exterminator and helps the network by exterminating the increasing scourge of fraudulent traffic that is infecting the industry, and the affiliate marketing world! Unfortunately Dalek also caused quite a stir throughout the event; as he roamed the exhibitor floor, blustering smoke onto an array of exhibitors and visitors in a bid to project the network's zero tolerance attitude towards fraudulent traffic and leads.
The curiosity and high scale pop-cultural recognition of the Dalek prompted a significant number of event attendees to be drawn to The Performance Marketing Network stand, with increasing numbers desperate to grab a photo or a 'selfie' with Dalek. These photos have flourished across social media (including Twitter and Instagram) continuing the buzz from ad:tech, and surging the The Performance Marketing Network brand into furthest reaches of the affiliate galaxy. The positive response of the Dalek and TPMN's exhibition stand has infiltrated the social sphere; with one individual stating: “No expense spared as ad:tech London pull out all the big names this year”.
The Performance Marketing Network Dalek employee was not the only resonance behind the buzz experienced by the network team at ad:tech. The Network's much tweeted 'Rubik’s Challenge' also encouraged high numbers of industry professionals and visitors to demonstrate their puzzle solving skills at the stand. The challenge itself produced mixed results; from super-fast speed cuber's completing in just over a minute, to people giving up after only 10 seconds. There were also a number of determined individuals who came back to the stand time and time again to beat their times and try to win one of the fabulous prizes available.
With the Dalek, Rubik's Challenge and amazing freebies & giveaways aside, much of the Networks success was a reflection of the professionalism shown by the marketing team at the show. Their extensive knowledge and broad capacity to cater for a wide sector of the market kept the stand very busy for the entirety of the event. One of the major concepts that drew in prospective new clientele to The Performance Marketing Network was their distinct strategy of centring the network business around its key customers; Publishers and Advertisers. With a unique approach to helping Advertisers drive sales and leads, and their support in helping publishers really maximise their traffic and revenue....and frankly the huge level of interest and new business recorded at the exhibition stand, The Performance Marketing Network team have deemed ad:tech London 2014 a monumental success and look forward to surprising the industry at future shows.
Notes to the editor
TPMN is a global forum specialising in performance based marketing, lead generation and customer acquisition; enabling advertisers to be directly connected to customers through the prevailing medium of internet and the company’s distinct mix of affiliate marketers, publishers and agencies.
Their understanding of the value of quality traffic and the significance of maintaining a growing network of trusted partners ensures that as a company they uphold a well-regarded track record of delivering high quality results for both advertisers and affiliates.
About ad:techad:tech London is the only European event in this global series and provides an annual meeting point for 5,000+ of the most forward-thinking brands, agencies, media owners, technology providers and investors to learn, network, benchmark and source suppliers.
We pride ourselves on providing high quality, engaging content through the ad:tech conference, a carefully curated exhibition featuring over 150 industry players and unrivalled networking opportunities during the show and at official ad:tech social events.
It’s this scale and value proposition that make ad:tech London a key diary date for anyone looking to get ahead in marketing and media.
We have got quite a lot of experience – this year we celebrate 10 years in the game and have got some content, feature and party plans lined-up around our ‘Digital Decade’ theme that will raise the bar for industry events. Check the homepage for the latest announcements.