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Marketers must ‘re-think comms-led brand building’

Marketers must ‘re-think comms-led brand building’

Press Releases   •   Apr 10, 2014 10:06 BST

Marketers must re-discover the essence of their brands and reduce their reliance on traditional advertising or risk becoming irrelevant, according to Omaid Hiwaizi, Geometry Global’s Chief Strategy Officer.