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Blog posts • Oct 17, 2014 11:18 BST
One of the most widely used marketing tools that we as marketers use is email. We look at emails daily on multiple devices, be that a phone, tablet or desktop. We read emails at home, work and on the go. It is an amazingly powerful tool and is a must for marketing to the modern generation, where emails are checked on an hourly basis... at the very least.
Blog posts • Oct 17, 2014 10:59 BST
As part of our brand newsroom partnership with Mynewsdesk, we've offered all ad:tech exhibitors the chance to blog in our online newsroom. We sent some questions across to Henry McIntosh, Marketing Manager at Crossware Mail Signature to understand how they're helping marketers' control their brand perception today.
Blog posts • Oct 15, 2014 12:46 BST
The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014. What’s changed? The world opened up. We are all more connected than ever, and highly social. We’re demanding – we want content written for us, about us, by people who understand us.
Blog posts • Oct 14, 2014 14:10 BST
Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag bandwagon because it has the “cool factor”? And if so, does that mean that at some point the next shiny object will simply replace it? Certainly, it means there is a growing perceived value. But, how does that translate into enterprise return on investment (ROI)?
Blog posts • Oct 09, 2014 13:03 BST
Google 0 – 1 Brainlabs You may have heard that Google are removing exact match at the end of September. They’re telling us that it will give us “control with less complexity” which is really patronising for those sophisticated advertisers who have built systems and workflows around precise match types. It’s just a way of collecting more cash.
Blog posts • Oct 09, 2014 10:02 BST
When it comes to keyword research, it’s easy to fall into the trap of thinking that tools will do the job of brains. Let’s clear that out from the outset: they won’t. Tools are only as good as their handlers. Give a spanner to a monkey, it’ll find ingenious ways to use it. Give the same spanner to a dog and it goes from tool to toy. Use tools wisely.
Affiliate marketing: the guesswork of advertising abolished - Charlotte Pizer, The Performance Marketing Network
Blog posts • Oct 08, 2014 07:48 BST
As a nation, UK consumers are indefinitely infatuated with their smart phones and mobile devices; this is becoming ever more evident with the increasingly widespread mobile internet and 3 and 4G availability.
Blog posts • Oct 07, 2014 15:26 BST
As part of our brand newsroom partnership with Mynewsdesk, we've offered all ad:tech exhibitors the chance to blog in our online newsroom. First up is Emma Cullen from BannerFlow - a hot new digital advertising startup based in Stockholm with presence in Sweden, USA, UK and Germany.
Blog posts • Sep 17, 2014 11:35 BST
Assistant Brand Manager, Brand Manager, Senior Brand Manager, Marketing Manager, Brand Director, Marketing Director – lots of titles, but who really holds the keys to the Marketing purse when it comes to new start-up tech innovation?