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Global content marketing in a multicultural world

Global content marketing in a multicultural world

Blog posts   •   Oct 15, 2014 12:46 BST

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014. What’s changed? The world opened up. We are all more connected than ever, and highly social. We’re demanding – we want content written for us, about us, by people who understand us.

Turning UGC hashtag campaign into commerce - by Dan Kimball, CMO at Thismoment

Turning UGC hashtag campaign into commerce - by Dan Kimball, CMO at Thismoment

Blog posts   •   Oct 14, 2014 14:10 BST

Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag bandwagon because it has the “cool factor”? And if so, does that mean that at some point the next shiny object will simply replace it? Certainly, it means there is a growing perceived value. But, how does that translate into enterprise return on investment (ROI)?

Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’

Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’

Blog posts   •   Oct 09, 2014 13:03 BST

Google 0 – 1 Brainlabs You may have heard that Google are removing exact match at the end of September. They’re telling us that it will give us “control with less complexity” which is really patronising for those sophisticated advertisers who have built systems and workflows around precise match types. It’s just a way of collecting more cash.

Keyword research through a prism called culture – a primer

Keyword research through a prism called culture – a primer

Blog posts   •   Oct 09, 2014 10:02 BST

When it comes to keyword research, it’s easy to fall into the trap of thinking that tools will do the job of brains. Let’s clear that out from the outset: they won’t. Tools are only as good as their handlers. Give a spanner to a monkey, it’ll find ingenious ways to use it. Give the same spanner to a dog and it goes from tool to toy. Use tools wisely.

Affiliate marketing: the guesswork of advertising abolished - Charlotte Pizer, The Performance Marketing Network

Affiliate marketing: the guesswork of advertising abolished - Charlotte Pizer, The Performance Marketing Network

Blog posts   •   Oct 08, 2014 07:48 BST

As a nation, UK consumers are indefinitely infatuated with their smart phones and mobile devices; this is becoming ever more evident with the increasingly widespread mobile internet and 3 and 4G availability.

Thoughts on digital advertising from hot tech startup BannerFlow

Thoughts on digital advertising from hot tech startup BannerFlow

Blog posts   •   Oct 07, 2014 15:26 BST

As part of our brand newsroom partnership with Mynewsdesk, we've offered all ad:tech exhibitors the chance to blog in our online newsroom. First up is Emma Cullen from BannerFlow - a hot new digital advertising startup based in Stockholm with presence in Sweden, USA, UK and Germany.

When is a brand manager not a brand manager? - Ken Valledy, CEO, Tech2Brand

When is a brand manager not a brand manager? - Ken Valledy, CEO, Tech2Brand

Blog posts   •   Sep 17, 2014 11:35 BST

Assistant Brand Manager, Brand Manager, Senior Brand Manager, Marketing Manager, Brand Director, Marketing Director – lots of titles, but who really holds the keys to the Marketing purse when it comes to new start-up tech innovation?

5 questions with...Alan Boughen, Global Search Director, Havas Media
Making things people want - John V Willshire, Smithery
Five reasons why Metro adopted a mobile first strategy

Five reasons why Metro adopted a mobile first strategy

Blog posts   •   Aug 27, 2013 09:17 BST

Bryan Scott, Marketing Communications Director at Metro, provides an invaluable insight into why London's most popular free newspaper decided to venture into the digital mobile market.