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Do you use the CPA model for e-marketing metrics?

Do you use the CPA model for e-marketing metrics?

Blog posts   •   Oct 17, 2014 11:18 BST

One of the most widely used marketing tools that we as marketers use is email. We look at emails daily on multiple devices, be that a phone, tablet or desktop. We read emails at home, work and on the go. It is an amazingly powerful tool and is a must for marketing to the modern generation, where emails are checked on an hourly basis... at the very least.