Follow ad:tech London

Blog posts 1 hit

Global content marketing in a multicultural world

Global content marketing in a multicultural world

Blog posts   •   Oct 15, 2014 12:46 BST

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014. What’s changed? The world opened up. We are all more connected than ever, and highly social. We’re demanding – we want content written for us, about us, by people who understand us.