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Press Releases 1 hit

Marketers must ‘re-think comms-led brand building’

Marketers must ‘re-think comms-led brand building’

Press Releases   •   Apr 10, 2014 10:06 BST

Marketers must re-discover the essence of their brands and reduce their reliance on traditional advertising or risk becoming irrelevant, according to Omaid Hiwaizi, Geometry Global’s Chief Strategy Officer.

News 1 hit

Is Apple finally adding ratings into ranking factors?

Is Apple finally adding ratings into ranking factors?

News   •   Sep 03, 2013 12:27 BST

For the first time, it appears that Apple has incorporated app ratings into their App Store Top Charts rankings. While this isn't an entirely unexpected development, it’s definitely a new change - one that we caught because we are constantly monitoring App Store positioning and visibility.