ad:tech London

The Performance Marketing Network successfully completed their first exhibition at ad:tech London (21-22nd October) last week and caused quite a stir at the event through their effervescent and innovative marketing approach and engagement techniques.

Affective Logic are excited to announce the official launch of their dynamic marketing and media management system, Affect, at the 10th ad:tech London. This unique system has been designed with you in mind; using Semantic Intelligence to enable a way of working like never before. One that helps you to manage everything from planning to collaboration and even creation of assets and workflows.

Do you like technology as much as we do at Thismoment? Then you will love the UP wearable from Jawbone. Visit us during ad:tech on 21-22nd October at stand M in the iMedia Marketplace and join our competition to get a chance to win one.

London, October 13 2014 – ad2one, the UK’s leading digital sales house, has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director, on the back of the launch of its Premium Marketplace.

Rebecca Garrett Media is extending their consumer reach with the launch of their forward facing online magazine; Winning ★ Moments

One of the most widely used marketing tools that we as marketers use is email. We look at emails daily on multiple devices, be that a phone, tablet or desktop. We read emails at home, work and on the go. It is an amazingly powerful tool and is a must for marketing to the modern generation, where emails are checked on an hourly basis... at the very least.

As part of our brand newsroom partnership with Mynewsdesk, we've offered all ad:tech exhibitors the chance to blog in our online newsroom. We sent some questions across to Henry McIntosh, Marketing Manager at Crossware Mail Signature to understand how they're helping marketers' control their brand perception today.

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014. What’s changed? The world opened up. We are all more connected than ever, and highly social. We’re demanding – we want content written for us, about us, by people who understand us.

Report Identifies World’s Top Cloud Computing Companies in IT Channel. UK cloud company iomart, which provides hosting for the company behind ad:tech London, has been ranked 20th among the world’s Top 100 Cloud Service Providers (CSPs).

Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag bandwagon because it has the “cool factor”? And if so, does that mean that at some point the next shiny object will simply replace it? Certainly, it means there is a growing perceived value. But, how does that translate into enterprise return on investment (ROI)?