Blog post -
Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’
Google 0 – 1 Brainlabs
You may have heard that Google are removing exact match at the end of September. They’re telling us that it will give us “control with less complexity” which is really patronising for those sophisticated advertisers who have built systems and workflows around precise match types. It’s just a way of collecting more cash. People are going bonkers about it – there’s even a petition to make Google reverse this decision.
But instead of moaning and waiting for a change that will never come, we’ve written a script to reverse all this “close variant matching”. It was actually quite easy in the end – nowhere near as advanced as our other AdWords scripts!
Why? Well, our feeling is that the changes are unfair and want to share our expertise with those who don’t have the resource to build this kind of thing.
If you’ve never run an AdWords script before it’s actually quite simple – you can read our quick Introduction to AdWords Scripts.