Press release -
ad2one launches premium marketplace
Premium inventory from ad2one’s exclusive selection of market-leading premium brands now available programmatically.
London, September 25th 2014 – ad2one, the UK’s leading digital sales house, has launched its new Premium Marketplace, powered by AppNexus, to offer buyers programmatic access to trusted premium inventory with engaging and highly relevant audiences. Over fifty household brands including AllRecipes, Currys, PC World, Jamie Oliver, Square Meal, Delia Online, LastMinute.com and Transport for London will feature digital inventory in the new marketplace.
The ad2one Premium Marketplace will offer benefits to publishers and agencies including:
· Simple, easy integration for programmatic trading partners
· Sophisticated floor rates across all levels (publisher, trading desk, advertisers, ad format)
· Full support for all digital ad formats
· A central Deals Centre where ad2one will package and communicate deals in real-time to media agency trading desks
Alongside the launch of Premium Marketplace, ad2one has also refreshed its other core sales service area to publishers and agencies.
The traditional sales team offering, working directly with agencies and publishers, will now come under ad2one Direct, while ad2one Audience is the best way for agencies to engage with highly relevant audiences across the premium portfolio of brands, allowing buyers to reach consumers via audience demographics.
Grant Allaway, Group Managing Director, ad2one said: “We are hugely excited to be launching our Premium Marketplace. The time is right for a solution which allows our publishers to offer premium inventory to advertisers and agency partners looking to trade programmatically. We have invested in a best-in-class tailored solution, powered by AppNexus, so our clients can maximise revenue from the increasing programmatic budgets of our agency partners. We know the combination of our Premium Marketplace, alongside our team of experienced, creative and passionate sales experts, will offer every kind of advertising solution the market may be looking for. We also believe this new service will be a key step in unlocking premium advertising revenues from programmatic trading.”
Andrew Barratt, Head of Online Marketing and Analytics, Dixons Carphone, said: “ad2one is vastly experienced at representing our digital media assets and we know we are in safe hands as we venture into the brave new world of programmatic on their Premium Marketplace. Our revenue opportunity will increasingly come from a combination of smart creative sales solutions and a programmatic presence geared to offering the very best return for us and our advertisers.”
ad2one has also announced it will be a lead sponsor of this year’s ad:tech London which takes place at Olympia on October 21 – 22. As part of its sponsorship it will be demoing the Premium Marketplace to visitors. For more details on ad2one’s presence at this year’s event, visit: http://ad-techlondon.co.uk/.
For further information, please contact:
Matt Bourn, Eleanor Crossman or Gemma Mejer on:
T: 020 7025 8021
ad2one is the UK’s largest independent premium digital advertising sales house. As we move to an increasingly digital world, our mission is to generate maximum revenue for brands from all of their digital assets. We have been delivering innovative and creative solutions to clients such as BT.com, eBay and Sony PlayStation for over 13 years, across an exclusive selection of market-leading premium brands.
In Q4 2014, we launched Premium Marketplace offering access to over 50 household brands including AllRecipes, Currys, PC World, Jamie Oliver, Square Meal, Delia Online, LastMinute.com and Transport for London. Our Premium Marketplace offers buyers programmatic access to trusted premium inventory with engaging and highly relevant audiences.We represent our clients’ digital media platforms including web and mobile sites and connected games console networks. Our innovative digital sales services enable advertisers to reach and engage consumers whether at home or on the move, reaching in excess of 70% of the UK’s active online population.
About ad:techad:tech London is the only European event in this global series and provides an annual meeting point for 5,000+ of the most forward-thinking brands, agencies, media owners, technology providers and investors to learn, network, benchmark and source suppliers.
We pride ourselves on providing high quality, engaging content through the ad:tech conference, a carefully curated exhibition featuring over 150 industry players and unrivalled networking opportunities during the show and at official ad:tech social events.
It’s this scale and value proposition that make ad:tech London a key diary date for anyone looking to get ahead in marketing and media.
We have got quite a lot of experience – this year we celebrate 10 years in the game and have got some content, feature and party plans lined-up around our ‘Digital Decade’ theme that will raise the bar for industry events. Check the homepage for the latest announcements.