Press release -
American Express, Virgin Media marketing leaders join ad:tech London line-up
Stacy Gratz, American Express’ VP, International Digital Partnerships & Social Media Strategy and Ellie Tory, Virgin Media’s Head of Advertising & Sponsorship are the latest speakers to confirm for ad:tech London on 21-22 October.
The duo join industry leaders including Kenny Jacobs, Ryan Air’s CMO, Bonin Bough, Mondelez’s VP Global Media Bonin Bough, ‘Shiv’ Shivakumar, Pepsi India’s CEO & Chairman, Ben McOwen-Wilson, YouTube’s EMEA Director, Ben Fennell, BBH’s CEO and controversial investor Leonard Brody on a bill featuring some of the industry’s most influential brand, agency, media and technology leaders.
This year’s programme will align with ad:tech London’s ‘Digital Decade: Past, Present, Future; 10th birthday theme – an exploration of how what we know about consumers, marketing, media and technology today can be used to anticipate future opportunities, challenges and trends.
Speakers will tackle key industry issues such as programmatic media, content marketing, native advertising, social media, mobile, data and digital advertising strategy in four Summits – Future Media & Technology, Engagement & Brand Experience, Data-Driven Precision Marketing and Platforms & Devices.
They include Tory, who is responsible for Virgin Media’s advertising and sponsorship strategy. Tory will draw on Virgin Media campaigns working with talent including Usain Bolt to demystify the art of activating successful sponsorships in a connected consumer environment.
“This year’s content offer raises the bar for ad:tech London shows and provides the context for the industry’s key players to come together to discuss key challenges and opportunities,” said James Drake-Brockman, Head of ad:tech in EMEA & India.
“10 years since we launched, the phenomenal response to the 2014 show demonstrates the continued value the industry places on attending an annual marketplace for high level debate, networking and sourcing partners. We’re pleased that ad:tech London has cemented its place as the must-attend UK show for marketing, media and technology professionals.”
More than 5,000 marketing and media professionals, 100 speakers and 150 exhibitors are expected to attend the exhibition and conference at The Olympia National in London. Registration for the free exhibition and pay-to-attend conference is now open via ad:tech London’s new website which has been developed in partnership with Surrey-based digital agency Lab to improve navigation and usability. Lab has worked with some of the world’s biggest brands including Tesco, Unilever, Visa and Mastercard to deliver cutting-edge digital design.
Visit www.ad-techlondon.com to register or find out more about sponsorship/exhibition opportunities.
For further information and to request a press pass, please contact:
T: +44 (0)20 3615 0238
Notes to Editors:
ad:tech is an interactive advertising and technology conference and exhibition - a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.Ten annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help implement new knowledge and ideas. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing world.
About ad:techad:tech London is the only European event in this global series and provides an annual meeting point for 5,000+ of the most forward-thinking brands, agencies, media owners, technology providers and investors to learn, network, benchmark and source suppliers.
We pride ourselves on providing high quality, engaging content through the ad:tech conference, a carefully curated exhibition featuring over 150 industry players and unrivalled networking opportunities during the show and at official ad:tech social events.
It’s this scale and value proposition that make ad:tech London a key diary date for anyone looking to get ahead in marketing and media.
We have got quite a lot of experience – this year we celebrate 10 years in the game and have got some content, feature and party plans lined-up around our ‘Digital Decade’ theme that will raise the bar for industry events. Check the homepage for the latest announcements.