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Why your customer is your best marketer: Crimson Hexagon reveals how to use social media sentiment to make better business decisions: ad:tech 2013

Press release -

Why your customer is your best marketer: Crimson Hexagon reveals how to use social media sentiment to make better business decisions: ad:tech 2013

On 11-12 September 2013 – ad:tech, London, Olympia – Crimson Hexagon, a leading provider of social media analytics software, will be exhibiting and presenting at this year’s ad:tech London conference at National Hall, Olympia.

As well as presenting ideas and discussion points for using social media analysis to uncover and track specific consumer motivations, Crimson Hexagon will also demonstrate the capabilities of its ForSight social media analytics software platform. With a library of over 300 billion posts and counting, Crimson Hexagon's patented platform distils meaning and context from social media conversations.

Crimson Hexagon consultants will be on hand at the show to discuss the best ways in which to garner meaning from social media data. They will also offer advice on how to wade through unsolicited data to reveal actionable business insights. In addition, there will be a local artist from Digital Caricatures Live at Stand 411, who will draw free digital caricatures of ad:tech attendees.

ad:tech London takes place from 11 – 12th September at National Hall, Olympia in London. 
More details can be found at:

On Wednesday 11 September at 2pm and Thursday 12 September at 11am, Crimson Hexagon UK Consultant Tom Whitney will present: "The World's Largest Focus Group: Using Social Media Analysis to Uncover and Track Specific Consumer Motivations". During his presentation, Tom will explain how Crimson Hexagon’s platform is already helping global enterprises to directly engage with customers, and refine business strategies based on real time opinions. He will investigate the drivers behind sentiment, and explain how analytics tools develop clear and concise marketing strategies

About Crimson Hexagon

Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of the Top 10 Most Innovative Companies on the Web. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive big data analysis capabilities for a variety of large-scale data sources. Clients include Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, and many more.

For more information go to: or read the Crimson Hexagon Social Media Monitoring and Analysis blog:

Media contacts

Sinead Gosai or Hazel Butters
Prompt Communications on behalf of Crimson Hexagon UK
Tel: +44 (0)845 053 9121



About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition - a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.

Ten annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help implement new knowledge and ideas. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing world.

Press contacts

Lewis Richardson

Lewis Richardson

Press contact Sales & Marketing Executive Sales, Marketing & PR +44 (0)20 3615 0238

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